

The cultural impact of the Fillmore was very large. The venue was known for its ambience as well as for the musical performances, often with swirling light-show projections, strobe lights and uninhibited dancing.
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Albert King also played a series of well-received shows here in 1968, with one of them being released as his first live album "Live/Wire Blues." Eventually, two additional shows would be released as "Wednesday Night in San Francisco" and "Thursday Night in San Francisco." He subsequently became a countercultural icon, appearing at many rock festivals. King's well-received performances at the venue served to introduce many fans to the authentic sounds that inspired the blues rock subgenre. The Grateful Dead played a total of 51 concerts at the venue from 1965 through 1969.ī.B. Besides rock, Graham also featured non-rock acts such as Lenny Bruce, Miles Davis, Rahsaan Roland Kirk, Charles Lloyd, Aretha Franklin, and Otis Redding as well as poetry readings. In the mid-1960s, the Fillmore Auditorium became the focal point for psychedelic music and the counterculture in general, with such acts as the Grateful Dead, The Steve Miller Band, Jefferson Airplane, Quicksilver Messenger Service, Moby Grape, The Doors, Jimi Hendrix Experience, The Byrds, Big Brother and the Holding Company, Santana, Frank Zappa's The Mothers of Invention, and British acts The Who, Cream, and Pink Floyd all performing at the venue. These innovations were to become part of the Fillmore Auditorium's prestige and image and served as the basis for the systems subsequently used at the Fillmore East and Fillmore West venues. Although The Velvet Underground's proto-punk aesthetics failed to resonate with the incipient San Francisco counterculture, Graham retained Williams to build additional light systems.
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As conceived by Warhol and Williams, the show also included wild, free dancing both in the crowd and onstage. The system was partially inspired by Jonas Mekas' earlier film projections at concerts held at The Cinematheque in New York. Their light show engineer Danny Williams, who pioneered many of today's standard practices in rock music light shows, built a light system at the Fillmore that included stroboscopes, slides and film projections onstage. On May 27, 28, and 29, 1966, The Velvet Underground and Nico played the Fillmore Auditorium as part of Andy Warhol's Exploding Plastic Inevitable avant-garde multimedia show. Sullivan was murdered in August 1966 at the age of 57. In December 1965, Sullivan let Bill Graham use his dance hall permit to book a benefit for the San Francisco Mime Troupe, and after that Graham continued to book shows there. In 1954, Charles Sullivan, one of the most successful African-American businessmen in San Francisco at the time, started booking bands and renamed the venue The Fillmore Auditorium. From 1939 to 1952, it operated as the Ambassador Roller Skating Rink. Its name was changed from the Majestic Hall in 1936 to the Ambassador Dance Hall. The building which became The Fillmore was built in 1912 and initially housed the Majestic Hall and Academy of Dancing.

This was the first non-benefit concert held at the venue.

Útsýnið frá heimili Albarns úr Staðarhverfinu.Jefferson Airplane Fillmore poster, February 1966. Gluggarnir hér eru eins og linsur sem beinast að heillandi náttúrunni.“ En í önnur skipti, eins og núna, þá byrgir veðrið sýn, snjór eða regn. Stundum finnst mér hann vera svo nærri að það er eins og toppurinn gnæfi yfir okkur hér. „Hann blasir oft við með öllum sínum smáatriðum. „Stundum er loftið ótrúlega tært og kyrrt – og Snæfellsjökull beint fyrir framan mig! Þarna,“ segir hann og bendir norður yfir Faxaflóann. „Sjónarhornin eru sífellt að breytast hérna,“ bætir hann svo við hugsi. Hann þagnar og horfir út í éljakófið sem byrgir þá stundina sýn í hvassviðrinu sem lemur á húsi hans í Staðahverfinu nyrst í Reykjavík. Þetta er svo heillandi og síbreytilegt sjónarspil,“ segir breski tónlistarmaðurinn Damon Albarn. „Mig hefur lengi langað til að skapa tónverk sem fjallar um það að horfa út um gluggann minn hérna. Google translated into English → Þetta er íslenska verkið mitt
